Look-Reads
Look-Reads
Look-Reads
Look-Reads
Look-Reads
May 1, 1969
May 1969
Book Review
Nairobi
LANCE SPEARMAN is a nattily dressed detective who sports a straw hat, bowtie and goatee. He likes Scotch on the rocks, buxom women, El Greco cheroots, and fast cars. He uses reverse karate kicks, his fists, and a hand gun to bring down such enemies as Zollo, the Mermolls, and Countess Scarlett. He is the black James Bond and the most popular fictional character in Africa today. In almost every English-speaking town of Africa, young men, most with no more than five years of schooling, sit on the sidewalks and read the weekly picture magazines that chronicle the adventures of Lance Spearman and other heroes like Fearless Fang, who is the black facsimile of Tarzan, or the Stranger, who is the black Lone Ranger. In Kenya, for example, the adventures of Lance Spearman have a greater circulation than any of the daily newspapers. This phenomenon of popular culture suggests a good deal about the tastes of ordinary semi-educated young men in the African towns — their yearning, their uncertain identification with the fringes of Western culture, their need for fancy in a harsh urban world. The magazines are known in the publishing trade as "look-reads." In effect they are photographed comics that resemble comic books, except that the action is photographed instead of drawn. Little balloons of dialogue appear over the heads of the characters...
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